ByteRAF

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Digital Marketing

Traffic is not the goal. Enquiries are. We work on the channels where intent is highest — search, and the pages and campaigns people land on — and we report on what those channels actually produced, not on impressions.

What we do

  • Search engine optimisation — technical fixes, keyword and intent research, on-page optimisation, content planning, internal linking and schema markup.
  • Content strategy — deciding what to publish and why, based on what your buyers actually search for rather than what is easy to write.
  • Paid advertising — Google Ads and Meta Ads: account structure, keyword and audience targeting, ad copy, landing pages and conversion tracking.
  • Analytics and tracking — GA4, Search Console and event tracking set up properly, so you can see which page and which campaign produced each enquiry.
  • Conversion optimisation — fixing the pages that get traffic but no contact, which is usually cheaper than buying more traffic.
  • Email and outreach — list building, sequences, deliverability, and the technical setup (SPF, DKIM, DMARC) that keeps mail out of spam.

How we start

Every engagement opens with an audit: what the site ranks for now, what is technically holding it back, what your competitors cover that you do not, and where enquiries currently come from. That audit is a deliverable in its own right — if you decide to run the work in-house afterwards, you still have the plan.

The tools we work in

Analytics: Google Analytics, Google Search Console, Hotjar, Mixpanel.
SEO: Ahrefs, SEMrush, Moz Pro, Yoast, Rank Math.
Advertising: Google Ads, Meta Ads.
Marketing and CRM: HubSpot, Salesforce, Zoho CRM, Mailchimp, Marketo, Pardot.
Social: Hootsuite, Buffer, Sprout Social.

What to expect, and when

Paid campaigns produce data within days and results within weeks. SEO does not: technical fixes can move things in a month, but content and authority take three to six. Anyone promising first-page rankings on a fixed date is guessing. We would rather set the expectation correctly at the start than manage a disappointment later.

Reporting

Monthly, in plain language: what we did, what moved, what did not, and what we are doing next. Rankings and traffic are in there, but the number at the top is enquiries.

Talk about growth

Send us your URL and tell us where you want enquiries to come from. We will come back with what we would fix first. Email info@byteraf.com or get in touch.